What makes you, your business, your company unique? What sets you apart from your competition and creates your raving fans?
Is it framed on the wall and on the 'About Us' tab on your website? That's a start...but more importantly: Do you have systems and accountabilities in place? To ensure that your uniqueness happens in the day to day? That's the level of commitment needed...to model what you have determined 'it' is...what makes you who you are.
In this week's video,